After losing his job as a bond trader in Chicago, Brandon Stanton decided to take a 3 month hiatus, and move to New York, very little money in hand, to follow his passion of photography. The story sounds perhaps not too out of the ordinary, right? But what happened next was to revolutionize not only Brandon’s life, but also impact the 3.5 million or so fans currently following his work on Facebook, along with the tens of thousands of people Brandon has now photographed, going about their daily lives on the streets of New York.
It’s a spine-tingling story, and as an entrepreneur there’s some real nuggets of gold in here to focus, inspire and uplift you, particularly if you’re involved in creative work, marketing or if you’re trying to get your head around social media.
Here’s the short version of the story in this 2 and a half minute video. It’s the highlight video Facebook themselves put together to document Brandon’s story. Click here to check it out.